This Faherty location is a part of a bigger mall area. The mall hosts both big brands and small businesses. The customers are eco-conscious, and the surrounding area is full of families. Pop-ups will run inside the store, so we recommend running them workshop-style to take advantage of additional marketing. The store will provide a table and 2 chairs. If you are running an event for kids, they can set up a blanket on the floor. We will be experimenting with having longer pop-ups at this location, where you run an event on one day but your products stay at the store before and after the event. We are currently looking to run a Halloween-themed family-style pop-up on October 29 because the mall is hosting a special event on that date. Dog products, natural soaps, and candles will do well at that location.